Skip to content

The AI Revolution Series – How AI and Value-Based Payments Can Increase Quality of Care

How value-based payments and AI can boost quality of care and lower costs 

THE VBP Blog

May 30, 2024 –  In past blogs in our AI Revolution Series, we’ve looked at how AI is being used to reshape the quality of care. In this blog, we are going to look at how value-based payments (VBP) can help advance the use of AI to create a more patient-centric healthcare industry. 

As advocates, we love how AI enhances personalized care and operational efficiencies and believe that this aligns with VBPs goals of higher quality care and cost-effective services. Together, they promise a healthcare system that values outcomes over output, and steers us towards improved patient experiences and health outcomes. To learn more about our advocate’s perspective, check out our full write up at the end of the blog to hear more of our thoughts!

Value-Based Payments and AI: Can They Work Together?

The shift towards value-based care and VBP models in the healthcare industry highlights the increased emphasis on outcomes, efficiency, and consumer satisfaction. Under these models, providers are rewarded for increased health outcomes, and this shift makes a case for the increased use of AI in home health and home care.

Through predictive analytics, personalized care plans, and automated administrative tasks, AI technologies can help providers meet the requirements of these models to obtain maximum reimbursements. As we’ve covered in past blogs, AI technology can reduce hospital readmissions, help providers manage chronic conditions effectively, and enhance consumer engagement. With AI’s data-driven insights, providers have more informed decision-making, leading to better health outcomes and, ultimately, higher reimbursements under VBP arrangements. It also allows plans and providers to reduce unnecessary services, which lower their costs and boost their bottom line. In theory, AI is a win for plans, providers, and consumers!

However, integrating AI into home health care services presents financial and logistical challenges. Building out the necessary AI infrastructure requires significant investment in technology, training, and data management capabilities. While the long-term benefits of this investment can be substantial, the upfront costs can be a barrier for many providers. The good news is that VBP can also help with that. 

VBP Can Incentivize Plans to Build Out AI Infrastructure for Providers

The transition to an AI-enhanced healthcare system will not happen overnight and it will require a significant investment in technological infrastructure. The development and integration of AI capabilities requires advanced hardware, software, and data management and security systems. This is in addition to the expertise to operate and maintain them, as well as the training to ensure everyone is up to speed. The technological leap requires considerable investment, which can pose a substantial challenge, particularly for smaller providers.

For providers, securing funding to build the necessary technology infrastructure to implement AI is essential. Without the financial support to adopt AI technologies, smaller providers risk falling behind, which can widen the gap in quality of care between large and small-scale operations. This disparity could have big consequences for consumer care, especially in underserved or rural areas where smaller providers are sometimes the only option.

This is where VBP comes into the picture because these models offer a strategic avenue to fund investments in technological infrastructure, including AI systems. A goal of value-based payments has always been innovation in healthcare and the same holds true when it comes to AI. Investment in AI technology can be directly justified under value-based payments models because it can enhance patient outcomes and reduce costs, which meet the core objectives of value-based care. When health outcomes are tied to reimbursement, health plans have an incentive to invest in AI systems for their providers. In theory it’s a win for everyone because providers get the technology they need, consumers see better health outcomes, and health plans increase their chance of obtaining maximum reimbursement under VBP models.

Through AI, providers can predict patient complications early, personalize treatments, and manage chronic diseases more effectively. In doing so, they can improve patient outcomes, which are financially rewarded in VBP models, and reduce costs. The alignment between the investment in technology and payment structure creates a financial incentive for plans and providers to upgrade their technological capabilities, as the initial costs can be offset by the improved outcomes and associated reimbursements. 

These investments are not only financially sound but are also crucial for maintaining competitive advantage in a rapidly evolving healthcare landscape. We know that AI is essential for the healthcare industry, because even policymakers and government organizations are getting behind it. In fact, HHS just announced new funding opportunities for AI, highlighting the importance of making the integration of AI happen. 

Through predictive analytics, personalized care plans, and automated administrative tasks, AI technologies can help providers meet the requirements of these models to obtain maximum reimbursements. As we’ve covered in past blogs, AI technology can reduce hospital readmissions, help providers manage chronic conditions effectively, and enhance consumer engagement. With AI’s data-driven insights, providers have more informed decision-making, leading to better health outcomes and, ultimately, higher reimbursements under VBP arrangements. It also allows plans and providers to reduce unnecessary services, which lower their costs and boost their bottom line. In theory, AI is a win for plans, providers, and consumers!

However, integrating AI into home health care services presents financial and logistical challenges. Building out the necessary AI infrastructure requires significant investment in technology, training, and data management capabilities. While the long-term benefits of this investment can be substantial, the upfront costs can be a barrier for many providers. The good news is that VBP can also help with that. 

Consumer Satisfaction Matters in VPB Models so AI Cannot Replace Human Interaction

While AI offers potential for the home care and home health care industries, it is important to recognize that technology cannot replace human interaction and compassionate care provided by caregivers. AI and automation bring efficiency, predictive accuracy, and personalized care planning, but the essence of caregiving—compassion, empathy, and understanding—remains inherently human.

One reason for this is that human interaction plays a central role in the healing process. The emotional support and understanding that caregivers provide cannot be replicated by AI. That is because caregivers do more than attend to the physical needs of consumers. They also connect with them on a personal level, offering comfort, reassurance, and companionship. This human touch is especially vital in home care settings, where individuals may experience feelings of isolation or anxiety. While AI chatbots can be available 24/7, the presence of a caregiver can alleviate these feelings, and promote a positive mental state.

That is why it needs to be clear that the goal of integrating AI into home health care is not to replace human caregivers but to complement and enhance their work. Automating administrative tasks and offering tools for better patient monitoring and care planning, is one way that AI can free caregivers from time-consuming duties and allow them to spend more quality time with patients. It is also important to note that consumer satisfaction and their overall experience plays a big role in reimbursement under value-based payment models. This emphasis highlights the necessity for maintaining human interaction in healthcare settings. While AI can enhance efficiency and support clinical decisions, the human element—compassionate care, clear communication, and patient engagement—remains irreplaceable for achieving high patient satisfaction scores. 

Advocates Perspective

The integration of AI and value-based payments (VBP) can lead to innovation and efficiency. AI, with its ability for data analysis, predictive modeling, and personalized care, complements the goals of VBP models by identifying the most effective interventions and reducing unnecessary costs. This not only enhances the efficiency of care delivery but also boosts the quality of care consumers receive. However, integrating AI into healthcare delivery does not come without a cost, and a hefty one at that. This is another area where VBP makes a big impact. Providers will need funds to build out AI infrastructure and with patient outcomes being the driving factor for reimbursement, plans and providers will be incentivized to invest. As we move forward, it’s clear that the collaboration between AI and VBP can play a pivotal role in driving the quality of care to new heights. However, we need to make sure that the human aspect of care is not lost. As healthcare continues to evolve, balancing technology and personal touch will be essential for providers seeking to maximize both consumer satisfaction and reimbursement under VBP arrangements.

Onward!

Share This Blog!

Get even more insights on Linkedin & Twitter

Subscribe here to receive the blogs straight to your inbox

About the Author

Fady Sahhar brings over 30 years of senior management experience working with major multinational companies including Sara Lee, Mobil Oil, Tenneco Packaging, Pactiv, Progressive Insurance, Transitions Optical, PPG Industries and Essilor (France).

His corporate responsibilities included new product development, strategic planning, marketing management, and global sales. He has developed a number of global communications networks, launched products in over 45 countries, and managed a number of branded patented products.

mandy sahhar

About the Co-Author

Mandy Sahhar provides experience in digital marketing, event management, and business development. Her background has allowed her to get in on the ground floor of marketing efforts including website design, content marketing, and trade show planning. Through her modern approach, she focuses on bringing businesses into the new digital age of marketing through unique approaches and focused content creation. With a passion for communications, she can bring a fresh perspective to an ever-changing industry. Mandy has an MBA with a marketing concentration from Canisius College.